[geeks] Hmmm.. food for thought...

Kurt Huhn kurt at k-huhn.com
Tue Feb 19 14:07:47 CST 2002


> What rock have you been hiding under?  My guess is you've tuned your
> mind to ignore Apple advertising.  It's most certainly out there!
> No computer was ever pushed so hard on national televition as the iMac,
> and they keep pushing it every time a new model comes out.  Print media
> is littered with their adds, in national newspapers and magazines.
> Certianly much wider advertising than any trade rags you read, but even
> those have had Apple ads in Canada.
> 

My particular rock is mostly managemnet oriented - trade rags like The
Net Economy, Boardwatch, InfoWeek, etc.  These rags - whether *I* enjoy
reading them or not - are required reading for management at my level. 
Apple doesn't advertise, to any great degree anyway, in these
publications (if at all).  However, I have seen their ads in digital
media rags - though your average $PHB ain't gonna read that, now is
he...

My mind is extremely open, despite my title and position.  I'd like to
see Apple advertise more, really I would.  But either they're not
advertising to the stodgy corporate market segment, or I truly have
donned some Apple blinders.

Kurt



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