[geeks] Mac World announcements...

[Mark]

On 16 Jan 2008, at 01:15, Rick Hamell wrote:

>> [3] Apple TV price cut: http://www.apple.com/appletv/
>
> Bleh, perhaps it'll push the Apple TV more, it's a product that  
> really needs
> it. Personally I have no use for it but I'm sure  a lot of people  
> will geek
> out on it.

Until Apple announced the Movie Rentals service on AppleTV it *was*  
just a geek toy. It's ceased to be that now - it's a mode of getting  
movies into the house from the internet easily and connected directly  
to the TV. The key here is 'no computer required'. It will play ball  
with iTunes if it's there, but crucially it's no longer REQUIRED to be  
there. This is essentially an Apple set-top content delivery box.  
Kinda like having a BLOCKBUSTER in your living room with no worries  
about scratched discs, returning it on time, not having the movie you  
pick in stock, or you having to get in the car/walk there. I can see  
it being quite popular as an idea myself.


-- 
Mark Benson

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