[geeks] erm, no comment

[Dan Sikorski]

Lionel Peterson wrote:
>> From: Mike Meredith <very at zonky.org>
>>     
>> Don't you guys get teaser ads ? First part has nothing to do with the
>> product (and gets people talking); second part (shown days/weeks later)
>> puts the name of the product on the whole thing.
>>     
>
> They're too young to remember the Elephant Brand Floppy Disk ads - they advertised for months (it seemed) before they ever mentioned they were selling floppy disks. They just had ads tying their logo (an elephant head) with the phrase "Never Forget" on a yellow page on the back cover of the PC magazines.
>   
Wouldn't the idea then be that we not know what the product is yet, so 
that there is more buzz?  Even if there wasn't a Windows logo at the 
end, we all would have known that it was for MS because Bill Gates was 
in it.  On top of that, everyone knew this commercial was coming before 
it was out.

...Then again, we're all talking about this commercial, and we never 
have talked about one of IBM's, and i don't recall discussing any of the 
Apple ads.  Gah!  Maybe they figured out that a $300M commercial that 
sucked would get people talking about windows and what sucks about it.  
I'm sure it cost much more than $300M to develop windows.

    -Dan